Creating an effective email campaign is no easy task. After all, email users are pretty hard to please and are usually annoyed when they receive random emails that are promotional in nature, which is what email campaigns are in its very nature.
However, the wide reach of an effective email campaign cannot be ignored. That is why even if we are not good at it we trudge on every week or every month to send those emails.
Maybe it is time to change your approach, here are some tips on how you can improve and succeed in email marketing:
Treat your email subject as a headline
This is the first words that the email recipient will see. This will decide whether your email is opened, ignored, or worse, marked as spam. That is why you want an email that is catchy. You want the reader to be so intrigued that he or she will want to open that email. So think about your email subject. Avoid generic headers and really look for something to grab the readers’ attention.
Apply great graphics
Make sure that you have eye-catching graphics that will highlight what you are offering in your campaigns. People tend to ignore long blocks of texts so do not send emails that are purely text so adding graphics that are easy on the eyes will help you deliver your message more effectively.
Do not Spam
Make sure that you are not misleading in your email campaign. All elements of your email should be in symmetry with each other. This means that what you promised in the header should also be the one in the content. Black hat email marketers usually focus on killer headlines that are not related to the content of their email. It may lead to click at first, but your reputation will be killed in the long run.
Do not send your emails on Mondays and Fridays
What is common between Monday and Friday? They are both connected to weekends. Send your email on Monday and it will come with the deluge of emails employees and entrepreneurs get during Mondays because of unanswered weekend emails. Friday, on the other hand, is the end of the work week and employees tend to ignore any more email especially if it is not work-related. Chances are your email will just get lost among the weekend emails that are sure to come. Best days to send your emails are Tuesdays and Wednesdays.