Just a few years ago, most people do not even know what a capability statement is. Now, it is one of the most important documents especially if you are going after a government contract.
But what is a capability statement? If reviewed, you will see that it is some kind of a mix between a resume for businesses and a business marketing document. Form its name, you can already gleam that it is to show the capability of the company. It is like a resume in a way because it shows your past experiences and projects that prove your capability to deliver and it is like a marketing document as well because you present it in a way that it showcases your company’s expertise.
But what are the most important elements of a capability statement? There are different takes on that, but most would agree on these:
Your capability statement should be able to highlight what your company can bring to the table. This element should show that you can deliver what you promise. Give an overview of how your company’s expertise can provide a solution to the reader’s problem.
Your past performance will serve as proof on your ability to deliver on your promise. List your major clients and the projects that you have done with them. Describe the goals set by your clients and how you achieved those. Make sure to highlight major achievements to showcase how much your company can achieve when given the trust.
After discussing your past performance to prove your capability, you also want to highlight what makes your company the best choice. You will have competitors who will offer the same expertise as your company so you want to show something that will differentiate you. Highlight what makes your business unique and why you would be the best choice.
Include supporting data that can support your claims as long as they are not confidential. These data should show that you have improved the conditions of your clients compared to before you entered the picture.
Include important contact information on the document. Some people argue that they have already given a business card or that the company already knows how to contact them if needed. While that is true, you want to give the reader a quick way to contact you as soon as they have the document with them. If they find your capability statement interesting, you want them to look at your contact information and consider contacting you as soon as possible.