Twitter can be an invaluable platform to getting your company brand the recognition and reach that it needs to be successful. However, navigating through this social media platform can be a bit confusing especially if you are used to how people interact on FaceBook, the other social media giant.
To the unitiated, tweets are limited to 10 characters (including spaces), and you follow those who you are interested in and you see their latest tweets on your feed. Reverse, works as well. Those who are interested in you will be following your Twitter handle and they will also see your tweets on their feeds.
Needless to say, as a company, you want as many followers as you can to get your messages to more eyes and ears. But how can you do that?
Well, here are some tips you can follow.
Create an interesting profile
If you want people to follow you, you have to give them a reason to. No one will willingly follow a profile with just a twitter handle. At the very least, set a profile pic that represents you or your business. Have a few words written to describe who you are as a company as well.
But that is the minimum, there are a lot of customizations that you can do on your profile. Take advantage of it so that there is no mistaking about what your profile is all about (which is your company).
Follow those who followed you
While you are starting, a good way to start increasing your followers is through reciprocity. Follow me and I will follow you. As time goes and you have grown the number of followers, you can now be more discriminating with the people you follow.
Tweet about something interesting regularly
Ideally, you should be tweeting something at least once a day. If you can manage more, all the better. But do not just go tweeting for the sake of tweeting. Tweet about things that your followers would find interesting. Maybe a blog post that you think they will find useful. But remember do not spam. This is not the place for hard selling.
Interact with your followers
Do not be a tweet factory that just sends out daily tweets. Interact with your followers by replying on their replies to your tweet. You can also re-tweet your follower’s (and of those who you are following) those that you find interesting to help it go viral. There is a reason why it’s called social media. You have to be social.